Social media is increasingly becoming recognized as an important and valuable means of communicating advances in science and medicine. Perhaps one of the most impressive displays of the utility and power of social media in this context is at medical meetings. For example, at the 2014 ASH Annual Meeting, more than 3,000 users, many of whom were attending the annual meeting in San Francisco, posted more than 18,500 tweets using the designated “#ASH14” meeting hashtag. The goal of this session is to educate attendees about how the use of social media can be professionally beneficial. The session will offer basic guidance about how to use Twitter as well as some case studies on how Twitter has been successfully used in medicine. The session will also feature a panel discussion focusing on how professional hematology research and clinical communities can use Twitter effectively to promote conversations that might lead to a positive impact on patient outcomes. A question-and-answer session will follow the panelists' presentations.